Our Story
At Linalool, we believe every bottle tells a story worth sharing.
We connect Australia’s independent venues with small-batch, family - owned producers who make wine with heart and conscience.
Every drop is sustainably made, thoughtfully sourced, and rooted in craft. We’re not just a distributor - we’re partners to venues that care about what they pour and who they support.
Our producers grow with integrity, our venues serve with pride, and together we build something that lasts. Sustainably made, exceptionally enjoyed.
AWARD WINNING WINES FOR YOUR WINE LIST
Every brand in our portfolio is highly awarded and shows a history of consistent excellence and integrity in winemaking. These aren’t mass - market labels chasing trends, but family - owned producers crafting wines that earn respect from critics and loyalty from guests.
We curate award - winning, sustainably made wines that elevate your list and align with the values your venue stands for.
When you collaborate with Linalool your unique winelist will support sustainable producers, give high margin returns whilst keeping your customers engaged with interesting products and you wont be competing with your local big box store on price.
TRAINING & SUPPORT
The Linalool team offers to increase your staff knowledge through our product immersion and beverage training program.
Give your staff the tools and resources to become champion story tellers and hand sellers.
Our friendly team have many years of experience and can give you the tools to train your staff on the key areas that can result in remarkable increases in your bottom line number.
We will guide your team and give them the dialogue required to hand sell the highest margin products on your lists and help drive that all-important second glass order.
To arrange a staff training session or set up a meeting to discuss how to implement a structured beverage program into your venue please contact us
EVENT PARTNERSHIPS
We collaborate with venues and producers to create events that do more than fill seats - they build communities around great wine. Whether it’s a winemaker dinner, seasonal tasting, or exclusive launch, our team helps design experiences that showcase craft, story, and sustainability.
Every event is a chance to connect guests with the people and purpose behind each bottle. That’s how loyalty grows - one shared glass at a time.
If you would like to hold an event in your venue please get in touch with our sales team to discuss options and availability.
Linalool began with a simple idea: that distribution could be done differently. No bulk deals, no faceless suppliers - just honest partnerships between venues and producers who care about quality and sustainability in equal measure.
THE STORY BEHIND OUR LEGACY
What started as a small collective of passionate wine lovers has grown into a trusted network of family - owned producers, each with a pedigree and commitment to doing things the right way.
Our legacy isn’t measured in volume, it’s measured in relationships - the venues that trust us, the producers who grow with us, and the stories shared in every glass.
WHY WORK WITH US?
We’re partners, not suppliers.
We don’t just drop stock and disappear. We work alongside you — helping curate your list, train your team, and share the stories that make every pour meaningful.
We champion real producers.
Every brand in our portfolio is family - owned, small-batch, and sustainably made. No mass-market blends, no generic labels - just producers who care deeply about what they craft.
Quality you can trust.
We hold our partners to strict quality assurance standards, ensuring consistency, traceability, and authenticity in every product we represent.
Story and sustainability at the core.
We believe the story behind the bottle matters just as much as what’s in it. That’s why we work exclusively with producers who share our commitment to sustainability, ethics, and transparency.
The independent advantage.
We’re proudly independent - just like the venues we serve. That means flexibility, personal attention, and partnerships built on shared values, not sales targets.
DISCOVER WHAT’S HAPPENING
AT LINALOOL
News
Recent News Out of Linalool, Stay in the Loop
Harvest update from Dan at Boydell's
Mirus Western Ridge Barossa 2023 Vintage Report
Our Values
Community & Sustainability
Majority of our brand partners are Certified Sustainable growers and producers or they are working towards achieving this accreditation. Others are fully certified Sustainable, Biodynamic, Organic or in conversion to these growing practices.
For specific details of our certifications please contact us
This Months Trade Deals
Available for registered wholesale customers.
*Example Only

Feature Wine
This Months Feature Wine is;
Rimapere Sauvignon Blanc 2024, from Marlborough New Zealand.
Recently awarded the number 1 Sauvignon Blanc Worldwide by Wine Spectator.
At Rimapere, organic farming is not a trend - it's a commitment. After several years of transition, our vineyard is now certified BioGro, New Zealand's leading organic standard, and Ecocert for international recognition.

Serve Wines With Stories Inside
If you believe great wine should tell a story, you’re in the right place. Join our network and explore producer
partnerships rooted in quality, authenticity, and care for the land.
